IT’S ONE THING TO EXTOL THE VIRTUES OF TYPOGRAPHY It’s quite another to demonstrate them as
Robert Wakeman has. Over the years he has earned a reputation for his imagination, tastefulness
and integrity as a poster designer and typographic consultant. His cardinal rule is to treat type as art.
He never distorts, edits, manipulates or violates a letterform. Instead, he selects type as others
choose illustrations, photographs or paintings—to give color, texture and form to a page, as well as
to illuminate, animate, dramatize and communicate a message. —U&lc November, 1987

Experiments